The B2B Playbook
The B2B Playbook is a demand-generation agency and education company for B2B marketing, sales, and revenue teams, run by founders George and Kevin. Its agency arm runs paid channels including LinkedIn Ads, Google Ads, Meta Ads, X Ads, TikTok Ads, and Reddit Ads, alongside B2B marketing and demand-gen consulting. The company also publishes a podcast (200+ episodes), a newsletter (2,300+ weekly readers), and runs Playbook University, a set of courses with 315+ graduates covering demand generation, revenue leadership, and paid channels.
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